Options presented to the client: All options play to the alliteration of the two A's in The Active Agent, as well as contributing to the shape of a roof, as requested by the client. The chosen option (option 3) is representative of the foundation of trust and integrity. It alludes to both the support and protection the client provides to his customers throughout the home-buying or selling process. The disconnect between each half leaves space for a bit of an optical illusion in which the idea of a whole house emerges under a different perspective. It also provides space for angles which imply motion, or action, which is a key part of the client's identity.
